Founded in 2001, Habitual has established itself as one of the top leaders in the premium denim market. They are best known for impeccable fit, intricate wash processes, and innovative design--one that is both forward and fresh. Habitual strives to fuse refinement and luxury with functionality. They draw inspiration from New York and Los Angeles combining a bicoastal sensibility to the brand. Made domestically in Los Angeles, Habitual has remained a celebrity staple since inception, as it is most fitting for the individual with a sense of self and personal style.